Bluestone’s Denya Dean Wins Prestigious MFAA Excellence Award
Recognised and praised for her positive impact on the industry, Denya Dean was recently awarded the prestigious Business Development Manager Award for NSW at the MFAA Excellence Awards.
Bluestone is extremely proud of Denya Dean, who was awarded the prestigious Business Development Manager Award for NSW at the recent MFAA Excellence Awards. Relatively young in the industry, Denya has already been recognised and praised for her positive impact. By not only ensuring she is available for her brokers, but also going above and beyond for them wherever possible, it’s no wonder that Denya took home the gold.
Denya joined Bluestone some 12 months ago, servicing a panel of aggregators consisting of Fast, Smartline, Finsure (including LoanKit), eChoice and Loan Market. Core to her role is meeting with 15-20 brokers every week – supporting them in all facets of their business growth, from accreditation to solving customer scenarios, all the way through to servicing. Royden D’Vaz, National Head of Sales & Marketing at Bluestone notes, “Denya has this unique ability to light up a room and get people engaged. Her brokers regularly pass on feedback about how good it is to have Denya visit their offices.”
Extremely active with brokers and at industry events, in a short timeframe Denya has demonstrated what can be achieved with passion and consistency. She rolls her sleeves up at broker BBQs, gets the clubs out at the MFAA golf days and makes an industry leading number of calls to her panel to build relationships.
Denya has an impressive online presence, especially on LinkedIn, where she endeavours to post scenarios and thought leadership articles about the industry. She is also active on the ‘Finance and Coffee’ Facebook group, further enhancing her reputation, not just with brokers but with other lenders as well, and supports Women in Finance events and women in the industry.
She works hard to find solutions for her brokers, even if she doesn’t immediately have the answer. She mentions, “I recently had a construction loan question which we couldn’t service, but within half an hour I had two lenders within my wider network who could, and we solved it for the broker and customer. I also followed up two weeks later to see what happened with the deal.”
Denya’s dedication to her brokers is evident in her efforts to add value to their business. She has developed a bi-weekly email marketing program that shares tips and tricks, for example, tips for a perfectly submitted deal, social media advice, and educational booklets and flyers on topics such as how to best leverage referral channels to expand their customer base.
While she runs regular accreditation sessions; in the last year Denya has also driven more ‘how to’ workshops – for example, how to utilise referral partners or how to understand supporting documents. What’s more, to innovate her workshop and PD days, last year Denya started bringing some of her colleagues from the lending and credit team to each PD Day, to introduce them to her clients, allowing them to be accessible for questions.
In her own words, she says “I’m proud of how far I’ve come in such a short time – meeting so many people at events and being recognised; by people not on my panel; for example from LinkedIn or other marketing I’ve done. Some people underestimate me because of my age; but can be quite surprised at what I know.”